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Small business owners who are overwhelmed with their workload or base of customers may consider putting out a fishing line to find some help in the form of employment opportunities. If you’re looking to hire someone, you’ll likely need to write up a job ad outlining the responsibilities for such a position and the required qualifications to perform the work at-hand. Bert Seither, The Startup Expert™, offers a few tips on writing a job ad:
– Come up with an appropriate job title.
Some people are in love with job titles, while others don’t really care for them. When writing a job ad, however, there needs to be a title to it. This could be anything from “Administrative Assistant” to “Landscaper” to “Marketing Manager.” If a title doesn’t come to mind easily, consider the job requirements and what broad area a new employee would be working in.
– Explain your company and its goals.
Bert Seither, The Startup Expert™, recommends putting in a short summary of your small business. This could include name, location, year established, size, and any other pertinent details you feel job candidates should be aware of before applying. In addition, it’s worth writing a sentence or two outlining your company’s goals. This should have a positive spin that would persuade individuals to apply and have a desire to work for you.
– Clearly define the job’s responsibilities.
This is perhaps the most important section of any job posting. What will the person be doing? What type of physical labor is involved, if any? Is travel required? How will the new employee’s duties alleviate some of your stress and benefit your business? Don’t forget to include a schedule of working hours if you’ve determined that, along with part-time, full-time, or contract work. You may want to lay out this information using bullet points.
– Clearly define the job’s qualifications.
This section should detail what skills, education, and experience a job candidate should possess to be considered for your opportunity. What type of degree should they have? How many years of experience should be on their resume? What special skills would make them an ideal candidate for the position? Remember that many applicants will apply for jobs for which they meet most of the qualifications – not necessarily all of them.
– Be leery of including specific compensation details.
Some people look specifically for salary information when searching for jobs. So, Bert Seither, The Startup Expert™, notes that there are both pros and cons to including specific compensation information. It’s more of a subjective thing. You could put a range of wages, such as $12 – $15 per hour, but then qualify this range with a phrase like “depending on experience.” If you plan to offer benefits, you may not need to specify them in detail, unless you think they’d persuade more quality candidates to apply.
– Specify what applicants need to give you and how to apply.
Let applicants know what information they need to give you – and how to deliver it. Consider asking for a resume in a specific file format (.docx, .pdf, etc.). You may want them to write a cover letter explaining their background and why you should hire them. You could ask for work samples, such as writing samples if you’re hiring for a copywriter or website links if you need a web designer. You might even want to ask candidates to send desired salary requirements if you don’t list this information. Tell applicants how to get all of this to you – by e-mail, by dropping it off at your office, by phone, or through any other creative method.
Job interviews often involve multiple steps to determine who the best fit is for a particular job within a small business. Phone interviews may be part of this process. If you’re a small business owner and have to interview job candidates by phone, Bert Seither, The Startup Expert™, offers the following tips on conducting a [...]
Small business owners and individuals alike must often keep some of their personal belongings in a storage unit for various reasons, especially if they are moving. But does the IRS allow these storage expenses to be written off on your tax return when filing it? Bert Seither, The Startup Expert™, explains. Under the popular moving [...]
We’ve all seen the various online review websites out there that allow customers to write about their experiences at all sorts of businesses. There are some great advantages to what these sites offer, but there are also a number of noteworthy drawbacks to keep in mind. Small business advisor Bert Seither takes a closer look [...]
From desktops to tablets, computers and web-enabled devices of all types make up a major part of our personal and professional lives every single day. So this begs the question: does the cost of a new computer qualify as an IRS tax deduction? Small business advisor Bert Seither explains: It’s always nice to get a [...]
There are a number of transitions we all have to make throughout the course of our lives. From high school graduation to getting married, new adventures present both exciting and challenging times. A similar transitional life event involves moving from working at a day job to running a small business full-time. Small business advisor Bert [...]
Not only is launching a brand new small business very time-consuming, but also it can be quite costly. This is why having a good handle on the startup costs of a company is a must. Bert Seither, who assists small business owners in putting them on a path to success, suggests asking yourself these questions [...]
The most basic business structure that exists is known as a sole proprietorship. Even though there are many business structures out there that come with their own unique advantages, operating a sole proprietorship can work well for the right businesspeople, especially in the initial stages of doing business. Bert Seither, who works with small business [...]
The never-ending question of how best to market a small business continues to persist even today. It’s clear that there is no magic formula that fits all businesses. It takes time, effort, and a bit of luck to strike the cords of potential customers who end up purchasing from a business. Bert Seither, who specializes [...]
The old saying goes that “the customer is always right.” It’s usually never the intention of a small business owner to do something that may negatively affect a customer, but as human beings, we’re not perfect. Bert Seither, a small business expert, has a few suggestions on how to handle complaints from customers who patronize [...]